Market briefing notes
Summary information on the target market's economic outlook, sector opportunities, regulations and commercial practices.

Activities
From our headquarters in Türkiye, we work through four regional desks covering Asia, Europe, the Middle East and Africa. The regional desks compile market intelligence, liaise with business organisations and trade representations, and connect our members with the right business partners.
Regional desks
Select a region; the globe turns to that region and shows the focus areas of its regional desk.
Services
Summary information on the target market's economic outlook, sector opportunities, regulations and commercial practices.
Sector-focused delegation visits, trade fair participation and on-site business meetings.
Hosting foreign business delegations and arranging one-to-one meetings with our members.
Information-sharing and cooperation meetings with diplomatic missions and commercial counsellors' offices.
Written cooperation frameworks and joint programmes with international business organisations.
Follow-up meetings and next-step matching to sustain cooperation after the first meeting.
Participation
Participation in trade delegations, business forums and one-to-one business meetings (B2B) is planned in six steps.

The member states the target region, sector and type of cooperation.
A short profile of products, services, capacity and goals is prepared.
The regional desk provides preliminary information and recommendations on the relevant market.
Participation in a delegation, forum or one-to-one meeting programme is planned.
Meetings are held with pre-matched business partners.
Results are monitored and next-step meetings are organised.
Related projects

Trade and growthP02
A programme connecting our members with markets in Asia, Europe, the Middle East and Africa through trade delegations, trade fair participation and one-to-one business meetings.

Trade and growthP03
A hands-on training programme that prepares businesses in product, pricing, regulation, logistics and finance before they enter foreign markets.

Knowledge and insightP01
An annual summit bringing together the business community, public institutions, academia and international participants around the priority economic agenda.
Membership
Take part in the boards that shape your sector's agenda, access business opportunities in four regions and contribute to the shared voice of the business community.